Oh No They Did not, also referred to as ONTD, is the biggest group on Livejournal with over 100,000 members. The group focuses on movie star gossip and pop culture with most of its posts aggregated from different gossip blogs. The positioning fashioned a partnership with popular culture weblog community Buzz media in July 2010 that was not renewed 12 months later.
The group was initially created in 2004 by youngsters Erin Lang, Bri Draffen, and Breniecia Reuben
The group publishes a mean of 100 member posts per day, with most posts getting between 100 and 500 feedback on common. The group moderators put up a weekly put up referred to as “Free for All Friday” (or “FFAF”) which permits members to put up off-topic feedback. These free-for-all posts have usually been expanded to incorporate group dialogue posts for necessary popular culture occasions such because the Academy Awards, the Olympics, and Saturday night live viewing posts.
Along with members submitting the posts themselves, ONTD depends closely on consumer participation within the feedback part, the place members can specific their opinions on posts. Members usually illustrate their response to specific information merchandise by posting an animated GIF picture that represents their emotions. After the death of Michael Jackson on June 25, 2009, in accordance with MNBSC, “customers expressed their collective grief by posting a Fantasia Barrino GIF, wherein the American Idol star wails and flails her arms wildly,” whereas different customers expressed concern over the continued use of a preferred GIF taken from the music video “Thriller” that includes a scene of Jackson consuming popcorn, a picture that’s continuously posted on the group in anticipation of a controversial or “flame-worthy subject.”